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title: "We Perform for You" flyer role: Marketing Coordinator medium: Illustrator, Photoshop and QuarkXPress on MAC OSX client: Southern Risk, LLC concept: Southern Risk, LLC/Horan Goldman, LLC is a hard-to-place risk insurance company with 5 offices across the East Coast. My first goal for this flyer was to reiterate the company's recurring marketing campaign for 2008 -- the super-businessman and the motto "Handling your simple accounts with speed and your complex accounts with expertise." Playing on this design, I took pictures of several of the Senior Underwriters and, using Photoshop, retouched them and added the stylized logo to their shirts. My second goal was for the viewer to put a face with a voice. Often in service professions, business is handled primarily over the telephone. We have found that by personalizing marketing materials, there is a greater increase in client relations. |