title: Southern Risk- Fall 2008 ad for South Carolina Agent and Broker Magazine role: Marketing Coordinator medium: Illustrator, Photoshop and QuarkXPress on MAC OSX client: Southern Risk, LLC concept: Southern Risk, LLC/Horan Goldman, LLC is a hard-to-place risk insurance company with 5 offices across the East Coast. My goal for this ad was for the viewer to put a face with a voice. Often in service professions, business is handled primarily over the telephone. We have found that by personalizing marketing materials, there is a greater increase in client relations. Combining the image of a super-businessman with pictures of some of the Senior Underwriters worked to get the company's theme across perfectly.