title: "Why Kaplan?" MCAT ad

role: Marketing Production Coordinator

medium: Photoshop and QuarkXPress on MAC OS

client: Kaplan Test Preparation

concept: With so many choices for students these days
in studying for the MCAT, it is very important to stress
the role that Kaplan has played in helping students achieve their career goals.
This color newspaper ad is simple and to the point, so that the first
thing the reader sees is the MCAT symbol using the well-known Kaplan
colors. Kaplan has been one of the top test preparation companies for the
past ten years, helping students get into the graduate schools of their choice.